New Economist Greg DeAngelo Examines Neurology of Choice at Rensselaer

Greg DeAngelo knows that the more styles of jeans we have to choose from, the less we like our jeans. He knows that people are often willing to drive 10 miles to save $10 on a new pair of jeans, but will not drive this distance to save $10 on a new car. In short, DeAngelo knows that our choices often appear inconsistent and irrational.

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