Lally School of Management

Consumers Value Difficult Decisions Over Easy Choices

Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you to understand. If you decide to purchase the second camera with the more confusing advertisement, new research out of Rensselaer Polytechnic Institute shows that, over time, you’ll likely be happier with your choice.

New on the Syllabus: Responding to the COVID-19 Challenge

As classes begin at Rensselaer Polytechnic Institute this week, not only has the COVID-19 pandemic changed the format of some courses, it has also assumed a prominent focus in the content of many courses throughout the university. In keeping with the Institute mission to prepare the next generation of world-changing leaders, students will learn how a range of disciplines might respond to the most pressing global health challenge of the modern era.

PwC/AACSB Grant Supports Management Curriculum for the Digital Era

Professor Thomas Begley has been invited to serve as chair of the management discipline of the Management Curriculum for the Digital Era (MaCuDE) project, which was initiated by Stevens Institute of Technology and is sponsored by PwC and AACSB. Its premise is that business schools have not kept up with the digital transformation of business and therefore, cannot provide students with the most up-to-date skills.

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